Small Business Saturday is on the horizon, offering local businesses a prime opportunity to stand out. Prepping for this day means not only celebrating your local identity but also strategizing on how to stand toe-to-toe with giants like Amazon. Here’s a guide to help you shine both digitally and traditionally.
Understanding Small Business Saturday
Launched in 2010, this American Express initiative supports local businesses often overshadowed by big Black Friday sales and online giants. Beyond commerce, it's a day that recognizes local businesses that give back, enriching communities and the local economy.
Leverage the American Express Toolkit
Make use of the customizable marketing materials from American Express tailored for Small Business Saturday.
Initiate Early Promotion
Ensure your promotions are visible across platforms - from your storefront to your website and social media profiles.
Maximize Social Media Impact
Collaborate with a Nonprofit
Team up with a nonprofit, sharing the story behind your collaboration. Customers love supporting businesses that give back.
Distinguish Your Business
Highlight Local Shopping Experiences
Small Business Saturday isn't just about sales; it's a day to emphasize your local significance. Engage your community, document the day's events, and focus on future customer engagements. Don't forget to support a small business near you.
Here's to standing strong in the market and making Small Business Saturday a success!
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