We all know that we need to promote our business if we want new customers. But sometimes it’s difficult to keep up with everything. Most small business owners have limited hours to spend on their marketing so what little time they do have needs to be spent wisely. I’ve compiled my favorite marketing tools for small businesses to help you stay on track of your digital marketing. Oh, and I made sure to include only the free or low-cost tools.
Before we get into the list of marketing tools, I want you to know that being everywhere online is not necessary, especially when your business is starting out. Choose a couple channels that best meet your target audience’s demographics and/or interests and start there.
I see small business owners trying to be in so many places. However, when you are scrambling to be on all the channels you are not giving any specific platform time to gain momentum. Try testing new efforts one at a time to see if they are valuable to your brand.
Ok, on to the good stuff!
5 Marketing Tools for Small Businesses that Won’t Break the Bank
Managing multiple social media platforms can be very time consuming. Buffer allows you to manage them in one place and offers easy ways to share complimentary content, too.
The image below shows my news feed of marketing stories that I can browse through to share current marketing tips with my followers. All you do is search for feeds that fit your brand and they’ll continuously update.