Back in 2000 the number of websites on the internet totaled 17,087,182, according to Internetlivestats.com. In 2018, there were 1,630,322,579. The amount of websites has increased substantially. It’s safe to say that how we find information has completely changed. A simple search of the web and we have more answers than we know what to do with. The ability to have any answer at our fingertips has made us crave instant gratification in shopping as well.
Over the last couple years, marketing has shifted to provide users with easy, enjoyable experiences. We are now able to connect with consumers like never before. With all of this change that has occurred in how we approach people, we have to adapt our digital presence to meet the new demands of consumers.
According to Search Engine Land, nearly 60% of searches occur on a mobile device. Furthermore, in 2018 Google decided to change the way they index sites. It’s now focusing on mobile experiences before desktop.
So what does that mean for you?
Well, if your website does have not the user in mind, it can affect if and when your website appears in searches. Search engines that do not feel a website is delivering a good experience will limit traffic to the site.
Additionally, if a consumer goes to your site directly and it’s not easy to use, it can cause frustration and lost sales. Of all the reasons to lose a sale, having an outdated website should not be one of them. Give customers what they’ve come to expect from the technology advancements we’ve had over the last decade.