Many business owners utilize LinkedIn to generate leads and build connections in their field. It’s certainly not like Facebook and Instagram and shouldn’t be treated the same way. One of the things the LinkedIn algorithm favors is conversation. Again, social media sites want people to stay on their platform as long as possible.
Have you ever noticed notifications that tell you one of your contacts is trending or that they’re in the news? They are starting conversations so LinkedIn is highlighting them.
There are a few ways to get people talking that you can try this year. First, you want to follow hashtags that interest you and align with your expertise. Once you do that, you will get notifications about trending conversations. This is where you want to show off your knowledge.
Whether you get notified or go in search of conversations to contribute to, make sure you are doing these three things:
Adding Value - If your comments do not add unique value to the conversation, then you are wasting your time. For example, if I came across a post that talks about how difficult it can be to get Facebook ads approved, I could offer some ways I’ve gotten them to accept it. I shouldn’t just say Facebook can be a pain, that does nothing for the conversation or for me positioning myself as an expert.
Move the conversation forward - When possible, end your responses with something that keeps the discussion going. Using the same example as above, I might add this to my response: What kind of product are you promoting? Or what type of media are you using?
Show your expertise - These conversations give you the opportunity to show your knowledge on a topic. This can be through sharing your experiences, referencing case studies, linking content, and so much more.
When you engage with others on LinkedIn, it really helps your personal brand to get noticed.
LinkedIn Groups received an overhaul last year, making it way easier to stay on top of what’s happening in the groups you’ve joined. Pick a couple to join and commit to being active in them. This means start conversations, engage in them and answer questions.
Like most social media platforms, LinkedIn likes it when you utilize their tools to create your content. You can write articles, create SlideShare documents and go live. LinkedIn loves education!
Another great tool is Pro Finder. This is where people can search for local businesses for specific services or projects. You can sign up to be a professional for free. Make sure you have at least 3 recent recommendations that are related to your Pro Finder category. Then submit it for review and wait to hear back from their team.
After you’re all set up, you can start responding to requests. They will allow it for free for the first few then you need to upgrade to continue using it. I find it’s well worth it!
Before you start with any new campaigns on LinkedIn, or on social media in general, be sure to define what your goals are so you can measure effectiveness. Plan out your content and make sure each post has purpose.